About PureFunds


As an innovator of ETF concepts, PureFunds® strives to provide the market with easy access to in-demand niche sectors through Pure-Play ETFs. We are a New Jersey based research and business management firm, serving as the Business Manager to the PureFunds ISE Junior Silver (Small Cap Miners/Explorers) ETF. We aim to provide investors with tactical ETFs that may offer attractive investment opportunities in sectors that traditionally have been difficult to invest in.

Founded in 2010, we recognized a void in the Exchange Traded Product universe. Although there were many ETF issuers and products in the marketplace, specific natural resource sectors that the market desired were simply overlooked. With this realization in mind, we partnered with world-class industry leaders to develop these concepts into tradable products.

With experience in natural resource investing and ETF trading, we have a refreshing and alternative insight into the growing world of ETFs. We have constructed our distinct suite of products in an attempt to meet the needs of investors and traders alike.

We endeavor to increase our presence in the ETF marketplace by expanding our suite of innovative, first-to-market ETFs. Features of the PureFunds suite of products include:

  • First ETFs to Exclusively Invest in Their Respective Sectors
  • Small Creation Unit Sizes (1 Unit equals 50,000 shares)
  • Low Creation/Redemption Fees
  • Minimal Cash-in-Lieu Pieces
  • Inexpensive Trading of Underlying Baskets
  • All Baskets < 40 Symbols
  • Industry Competitive Expense Ratios of 0.69%
  • Industry Leading Partners and Service Providers
  • No Current Lending of Securities


About Our Partners


Index Provider to the Funds. The International Securities Exchange (ISE) operates a leading U.S. options exchange and offers options trading on over 2,000 underlying equity, ETF, index, and FX products. ISE has a portfolio of over 25 proprietary indexes, based on a diverse range of asset classes, fast growing industries and emerging technologies. ISE’s team of indexing experts is dedicated to creating these innovative indexes and partnering with issuers to launch unique investment vehicles, including exchange traded funds (ETFs), exchange traded notes (ETNs) and structured products.


Listing Venue for the Funds. NYSE Arca is NYSE Euronext's premier listing venue for Exchange Traded Products. Its unique market structure, state of the art electronic trading platform and innovative solutions, drives its business around the world. As a result, sponsors have chosen to list over 1,300 of their Exchange Traded Products on NYSE Arca. NYSE Arca is also the first electronic market to offer issuers a Lead Market Maker program, which is designed to encourage provision of liquidity that contributes to some of the best prices and depth in the Exchange Traded Product marketplace.


Advisor for the Funds. Factor Advisors, LLC is a wholly owned subsidiary of GENCAP Ventures, LLC (GENCAP), a leading Exchange Traded Funds (ETF) products and services company. GENCAP offers a full range of ETF services to the investment management community through it’s subsidiaries: Factor Advisors, LLC, Factor Capital Management, LLC, ETF Service Providers, LLC and GENCAP Strategies, LLC. The services provided include product management, ETF wholesaling and marketing. GENCAP is leading the industry with the broadest range of services for '33 Act commodity products as well as both active and passive '40 Act ETF funds.